You see them everywhere! Short-term sales incentives are used to encourage the purchase of a product or service. Let’s see what creative, interesting, effective, or just simply off-the-wall sales promotions are observed in the market. Then, try your hand at B-to-B sales…and create a pitch to showcase your peer’s brand in an upcoming Super Bowl commercial.
Identify and post an image of a sales promotion in your local area or online. Assume the role of a brand manager and in your discussion post, describe the target audience (i.e., consumer promotion or business customer), promotional objective(s), and the promotional tool. Discuss whether or not the short-term sales offer “rises above” the promotional clutter?
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