I have attached a word document overview of chosen business and product.
Please complete the following instructions and relate to word document:
In preparation for your final project, the following is to be submitted this week:
In week 3, you will analyze the organizational mission statement for the company for which you are writing a marketing plan. Explain how your new product idea aligns with the company’s mission statement.
In week 3, you will develop the SWOT analysis for your company. The SWOT analysis includes the standard four-quadrant chart, with bulleted items for each of strengths, weaknesses, opportunities, and threats, and written support in narrative form.
Organizational Objectives & Strategy
In week 3, you will address the organizational objectives and the target market plan for your company. You need to develop at least five marketing objectives as part of your planning process. These answer the question, “What do you plan to accomplish?” Objectives should be realistic, measurable, and time specific. Objectives must also be consistent, and indicate the priorities of the organization.
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