What perks, if any, you can offer to campaign investors.

Assessment Descriiption
The purpose of this assignment is to develop a crowdfunding campaign that will allow you to validate your business proposal.
Crowdfunding is necessary prior to reaching out to angel investors. Successful crowdfunding validates your business concept and allows you to obtain customers in advance using negative net working capital, which ultimately makes your investment opportunity more attractive to potential investors. Conversely, an unsuccessful crowdfunding campaign allows you to re-evaluate your business proposal, pivot, and adjust appropriately in order to move toward a successful business proposal.
Review the topic resources to see strategies for and examples of successful crowdfunding campaigns. Research various crowdfunding sites for companies/ventures that are close to what you want to do with your company. Use what you learn to design your own crowdfunding campaign. Be sure to consider and address the following when designing the campaign.
Funding goal.
Length of campaign.
What perks, if any, you can offer to campaign investors.
Video or written pitch to tell your company story.
Image, title, and descriiption for the campaign.
Links to relevant social media and business sites.
Ideas for creating interest in your campaign through the use of social media.
Use Loom to create a 2- or 3-minute presentation that showcases each of the required elements listed above for your crowdfunding campaign.
The Company is a trucking company please refer to www.randjdtrucking.com for more on the company.
Rubic for the assignment …. Crowdfunding Campaign – Rubric
Funding Goal
4.5 points
Criteria Descriiption
Funding Goal
5. 5: Excellent
4.5 points
Funding goal for the campaign is included.
4. 4: Good
3.82 points
NA
3. 3: Satisfactory
3.38 points
NA
2. 2: Less Than Satisfactory
2.93 points
NA
1. 1: Unsatisfactory
0 points
Funding goal for the campaign is not included
Length of Campaign
4.5 points
Criteria Descriiption
Length of Campaign
5. 5: Excellent
4.5 points
Length of the campaign is included.
4. 4: Good
3.82 points
NA
3. 3: Satisfactory
3.38 points
NA
2. 2: Less Than Satisfactory
2.93 points
NA
1. 1: Unsatisfactory
0 points
Length of the campaign is not included.
Perks
9 points
Criteria Descriiption
Perks
5. 5: Excellent
9 points
Perks that can be offered to campaign investors are expertly crafted.
4. 4: Good
7.65 points
Perks that can be offered to campaign investors are compete and are likely to appeal to potential investors.
3. 3: Satisfactory
6.75 points
Perks that can be offered to campaign investors are included but lack clarity and explanation or may not be appealing to potential investors.
2. 2: Less Than Satisfactory
5.85 points
Perks that can be offered to campaign investors are incomplete or inappropriate.
1. 1: Unsatisfactory
0 points
Perks that can be offered to campaign investors are not included.
Pitch
18 points
Criteria Descriiption
Pitch
5. 5: Excellent
18 points
Video or written pitch to tell the company story is expertly crafted.
4. 4: Good
15.3 points
Video or written pitch to tell the company story is complete and includes details that would be enticing and relevant to potential investors.
3. 3: Satisfactory
13.5 points
Video or written pitch to tell the company story is included but lacks details that would be enticing and relevant to potential investors.
2. 2: Less Than Satisfactory
11.7 points
Video or written pitch to tell the company story is incomplete.
1. 1: Unsatisfactory
0 points
Video or written pitch to tell the company story is not included.
Image, Title, and Descriiption
18 points
Criteria Descriiption
Image, Title, and Descriiption
5. 5: Excellent
18 points
Image, title and descriiption for the campaign are expertly crafted.
4. 4: Good
15.3 points
Image, title and descriiption for the campaign are complete and include features that differentiate the campaign from other campaigns and would likely appeal to potential investors.
3. 3: Satisfactory
13.5 points
Image, title and descriiption for the campaign are included but do not include features that would differentiate the campaign from other campaigns or appeal to potential investors.
2. 2: Less Than Satisfactory
11.7 points
Image, title and descriiption for the campaign are incomplete.
1. 1: Unsatisfactory
0 points
Image, title and descriiption for the campaign are not included.
Links
9 points
Criteria Descriiption
Links
5. 5: Excellent
9 points
Links to relevant social media and business sites are fully supportive of and aligned to the campaign.
4. 4: Good
7.65 points
Links to relevant social media and business sites are complete and relevant to the campaign.
3. 3: Satisfactory
6.75 points
Links to relevant social media and business sites are included but may be confusing for potential investors or detract from the campaign.
2. 2: Less Than Satisfactory
5.85 points
Links to relevant social media and business sites are incomplete and lack relevancy to the campaign.
1. 1: Unsatisfactory
0 points
Links to relevant social media and business sites are not included.
Creating Interest
9 points
Criteria Descriiption
Creating Interest
5. 5: Excellent
9 points
Ideas for creating interest in the campaign through the use of social media are expertly crafted.
4. 4: Good
7.65 points
Ideas for creating interest in the campaign through the use of social media are complete and include details that would be enticing and relevant to potential investors.
3. 3: Satisfactory
6.75 points
Ideas for creating interest in the campaign through the use of social media are included but lack details that would be enticing and relevant to potential investors.
2. 2: Less Than Satisfactory
5.85 points
Ideas for creating interest in the campaign through the use of social media are incomplete or inappropriate for the campaign.
1. 1: Unsatisfactory
0 points
Ideas for creating interest in the campaign through the use of social media are not included.
Presentation
18 points
Criteria Descriiption
Presentation
5. 5: Excellent
18 points
The submission is presented effectively and all of the required elements creatively contribute to the presentation of the concepts.
4. 4: Good
15.3 points
The submission is presented effectively and contains all of the required elements.
3. 3: Satisfactory
13.5 points
The submission contains minor inconsistencies that are not overly distracting. Presentation contains a majority of the required elements.
2. 2: Less Than Satisfactory
11.7 points
The submission is ineffective, contains multiple inconsistencies, or is missing a few of the required elements.
1. 1: Unsatisfactory
0 points
The submission is incoherent, contains major inconsistencies, is not presented effectively, or is missing a substantial amount of the required elements.
Refer to the topic resources for additional guidance on recording your presentation with Loom.
APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.

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