Section 1 (worth 95 points)
In the first section, you will evaluate the mission, vision, and determine core values of your selected firm. What is the firm’s strategy [from Porter’s four competitive strategies highlighted in chapter] as identified in annual report/website, or other corporate disclosures? Do all the company’s lines of business follow the same strategy, or are there various strategies evident? Minimally, identify one of Porter’s competitive strategies your firm is pursuing and state why that is the case. Are the strategic plan(s) consistent with the mission, vision, and values of the firm? Show evidence and examples to validate this firm’s formulated strategic plan.
Section 2 (worth 95 points)
In section 2, you will analyze the intended strategy of your firm as described in annual report/website. How well has company executed this strategy? Show evidence and examples to validate how the competitive strategy has been implemented. This evidence should identify accomplishments from implementing the strategy. Annual financial reports, letters to shareholders, media reports, industry analyst reports (like Morningstar), and other disclosures will help provide this data. When providing evidence, show how the strategic plan is successful from a product or service position. Additionally, you should consider how well the company is managing its position in the industry, and/or with its customer base. Finally, you should consider how well the company is managing its financial position. Essentially, you should be able to share how well (or poorly) the strategy has been implemented.
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