Using a case study approach, research an e-commerce retailer that is of interest

Using a case study approach, research an e-commerce retailer that is of interest to you and find information about how they use web analytics and SEO to monitor visitor traffic and customers.
Question to consider might be: What tools/techniques/approaches is the company using? How are they using the data they collect? Is on-page SEO set up to facilitate better data collection? Navigate the company’s web site and offer your own perspectives on additional tools, data collection methods and/or metrics they could use to improve their overall web analytic efforts. (Theoretical improvement ideas are acceptable with this assignment).

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