The purpose of this PR project is to:
Understand the importance of creativity and storytelling in PR
Understand the crucial role emotions play in PR
Understand how creativity is utilized across all media platforms
Understand the best practices to implement creativity in your role as a PR professional
During the next week while casually outdoors, you will identify different brands use of creativity in
PR campaigns in the public, on television, radio ads, email and in print. This project differs from
the PR in Action: Media Plan in that it pushes you to actively go out in search of ads and their use
of creativity and not solely in the fashion space. Also, notice how creativity differs depending on
the media used.
● Notice what ads immediately engage you. What captivated your attention? Was it the
tone (voice), the colors, the merchandising, the message?
In paragraph form, answer the below questions
1. Media platform the ad was heard, seen or read?
2. What day of the week + time did you hear the ad and did that make a difference in impact?
3. What about the ad was captivating?
4. What about the ad kept you engaged?
5. What was the ad about?
6. What action did the brand expect you to take?
7. How many times did you organically hear, see or read the ad in a week’s time?
8. Did you immediately take action? Why or why not?
9. Will you take action in the future? Why or why not?
10. Rate the creativity of the Ad. Good, bad or indifferent?
11. Overall, do you feel the ad was successful?
Use snapped pictures, screenshots and/or recordings of audio to support your responses
*Example is in the file
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