Select a major recent economic/business event of choice. (I chose Tesla Moving their headquarters to Austin Texas) Look at the economic implications and deduce how this issue obtained prominent media coverage. Choosing the perspective of one of the parties involved, analyze their public relations efforts and comment on how effective they were in shaping the outcome
Avoid focusing on the elements of a marketing program focused purely on consumers.
This class is about business economics and the strategic implications for PR. So you should focus on the financial impact of the event. You need to look at data as well as messaging and tactics. What happened to the stock or valuation of the company? What was the size of a new market (geographic or demographic)? What were the overall economic implications for your company? What was the business strategy behind the decision? Was it driven by a competitor? What data was used to support the decision?
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