Please refer to the Attachment (Please use the Format Given Only)Case Study: Or

Please refer to the Attachment (Please use the Format Given Only)
Case Study: Organization Context
ABC Ltd. is a 5-year-old IT service firm, located in Bangalore. It is an organization focused on digital technologies and big data analytics. It has over 1500 employees. ABC Ltd. is on track to reach over 200 million in revenue by next year.
ABC’s employee strength is made up of creative, passionate professionals who are always learning and teaching; technology experts who understand the big picture. Its culture is one that encourages, supports, and celebrates innovation and looks to expand and build it constantly.
ABC specializes in leveraging emerging technologies like analytics, artificial intelligence, cloud, and machine learning. It uses the technology to create excellent customer experience, to achieve cost efficiencies and to quickly deliver innovative solutions. They want to narrow the gap between customer expectations and their business using technology. It is the best solution for companies that have the burning desire to be technology oriented. Those enterprises looking to push past industry standards and organizations that are focused on creating trends approach ABC Ltd.
Instruction: Answer the following as per the format given below
• Use the 4-step framework to design a superior candidate experience for a case organization – ABC Ltd.
Step 1: Define – Given Problem Statement to Case Study
The key objective of ABC Ltd. for improving its candidate experience is shortage of talent supply. The number of days required since the time of vacancy till a new hire is selected and on-boarded is higher than industry average due to reasons like low volume of applicants, low conversion rate and lack of required skills in applicants.
Improving its candidate experience would help ABC Ltd. in attracting more candidates with relevant skill set and organization fit. It would also improve the conversion rate and reduce time to hire.

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