Paper DescriiptionSelect a small to medium size brand that sells onlineComplet

Marketing

Paper Descriiption
Select a small to medium size brand that sells online
Complete the User focus Website Usability Template thoroughly by assessing each checkpoint,
assigning an appropriate numerical value, and including a short explanation as to why you
assigned each numerical value.
After completing each section of the template, review the ‘Results’ tab.
Include the charts from the Results tab and write a narrative explaining your findings and
recommendations for improvement.
Provide a summary of overall performance based on:
Overall score
Highlight what the brand is doing well on their website
Highlight what the brand is not doing well and provide recommendations for
improvement
In your summary, assess all nine aspects of your brand’s website for user experience, including:
Home Page
Task Orientation
Navigation & IA
Forms & Data Entry
Trust & Credibility
Writing & Content Quality
Page Layout & Visual Design
Search
Help, Feedback & Error Tolerance
Requirements
Submit one formal written final paper, including:
Charts/graphs from UserFocus template Results Page
A summary of each section of the User focus Website Usability Template highlighting the site’s strengths and weaknesses throughout that includes analysis of all nine site components assessed
Include recommendations for improvement

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