instructions : write 1000 words essay that aynalizes one text an image ,reading,photo, or print ad from anywhere.slected print ad and analize it in detail.Focus your attention on the most important parts, examine connect them to the whole and use that to increase the readers understanding and perspective of the text. drafts must be created as word files.
Is this Montana meth project ad Effective?
Anti-drug public service announcements ads have used many different methods of achieving their goal. Many of these ads are made to make people scared of drugs, however, I believe no PSAs have been as scary as the ads from the Montana Meth Project.The Montana Meth Project is a large-scale undertaking that aims to prevent teens from using meth for the first time. The project seeks to achieve its goals through a combination of public service announcements and messages, public policy and community outreach.The program runs ads on TV, the Web, billboards, newspapers and the radio that graphically present potential consequences of meth use.The ad campaign aims to reduce meth use by showing the extreme consequences of using meth. In this 2011 “Meth not even once” ad the viewer can see a man scratching his arm on a filthy mattress with drug paraphernalia next to him. The words “meth the most destructive drug” can be seen in bold letters in the immediate center of the image. Toward the top of the image the words “picking for bugs under your skin isn’t normal, but on meth it is” and in the bottom right corner in a white box the words “meth not even once”can be seen.The ad was created by the Montana meth project in an effort to deter kids and adults to stay away from meth. Meth is the most destructive drug because it releases massive amount of dopamine more than any other drug it’s cheaper ,and the high last much longer. Meth is also destructive because of the physical and mental effects it has on the user.
Prolonged meth use results in symptoms that can include significant anxiety, confusion, insomnia, mood disturbances, and violent behavior.The use of meth for long period of time can also cause health problems like “meth mouth” or rotting teeth, long term anxiety and heart disease to name a few.The majority of people addicted to meth has a strained family dynamic because of untrust, and disappointment from family members due to their drug addiction. I think the Montana meth project chose a powerful image of what meth do to someone who becomes addicted to it. Fortunately there are ways to quit meth I’ll start with be surrounding yourself with people who don’t do drugs. Other ways of avoiding places you know where drug s are being sold and getting a sponsor and going to rehab. It may take time to get to normal and start living a normal life but with these ways to quit drugs is possible to live normal again.This 2011 Montana meth project points out one of the dangers of meth in this powerful ad.
This Montana project ad depicts meth addict picking for bugs underneath his skin on a mattress with drug pattern familiar next to him.The image is less than appealing. The ad is a very good tool to illustrate the effects to non-meth users. This made me feel like I was experiencing the crawling bugs.
The Montana Meth Project is an organization that launched a large-scale methamphetamine prevention program in Montana in 2005. The central component of the program is a graphic advertising campaign that portrays methamphetamine users as unhygienic, dangerous, untrustworthy, and exploitive.
Thomas Siebel, a software billionaire who lives part time in Montana, donated $5.6 million to help launch the ad campaign. Since the project started in September 2005 it has become the biggest advertiser in the state, with anti-meth messages popping up on billboards, television, radio and newspapers.According to the Montana Meth Project, methamphetamine use by young people in Montana is dramatically higher than the national average, and its focus is solely on prevention and to keep teens from even trying the drug.methamphetamine, sometimes called “speed,” to youth. The largest advertiser in the state, the campaign is reinforced by community outreach and public policy initiatives. In order to better understand Montanans’ attitudes and behaviors related to methamphetamine, the project conducts extensive statewide surveys and focus-group research.According to researchers, the Montana Meth Project expanded to seven other states due to its apparent success. These seven states followed the same model that the Montana Meth Project used. However, these researchers have cautioned that the effects of the Project were minimal, especially since there was already a downward trend in meth use when it began. To attribute all declines in local meth use and meth-related crime to the Montana Meth Project may not be accurate.It could be abtributed to the local police or a decline in the traffic methamphetamines.Meth use amongst Montana’s teens was steadily declining since 1999, well before the program’s 2005 introduction, and most of the state’s youth already had a very negative view of meth use before the Montana Meth projects launch. According to the Montana Meth Project, since it started there has been a 77% reduction in first-time teen meth use, and the lowest ever rate of meth use reported among Native American teens.The Montana meth project’s graphic ads saturate TV, radio, billboards, and newspapers, reaching 70 to 90 percent of the state’s teens three times a week.Question is are these ads truly effective?While it appears the large-scale advertising campaign has succeeded in raising awareness around Montana’s tumultuous battle with methamphetamine, the project has also been criticized by some studies that show it has been ineffective at reducing meth use and may actually cause viewers to see the drug as less risky.This exploratory study shows a preliminary understanding regarding the impact of
this anti-drug campaign on the unintended population of recovering meth addicts in
Montana. While it would be difficult to draw any conclusions from this study by its self.
According to most studies the MMP ads are not very effective and the progress the state has made with Meth was already decling.The ads are gritty,and have much shock value but according to studies they haven’t helped much in the decline of meth use so far.
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