In about 200 words (a few strong paragraphs), please answer the question:
Open up an app that you use very frequently. Click on the first sponsored post or recommended post that you see. Please use that sponsored post as this discussion forum’s source (or something similar if you are unable to link or screenshot). If you provide a screenshot, please be sure to blur out anything that reveals any privacy concerns.
Then, analyze why you think that sponsored post showed up on your feed. Try to get into the minds of those who created the advertisement. Why did they target you? Was it effective? Would it have gotten your attention? Does the ad properly represent who you are as a consumer? What are they assuming about you? Are they being biased? (More guiding questions are attached). You do not have to answer these exact questions but they are meant to guide and inspire your thinking as your findings may vary.
Please refer to this unit’s folder for examples. Here are some suggestions to help guide you but I encourage you to use these suggestions as a starting point to find your own:
I listen to music on my Spotify app when I am at the gym working out. I noticed the commercials that were playing were about vitamins, yoga leggings, water bottles, etc. I have to admit I bought over-priced leggings but my butt does not look better.
I was about to post an Instagram picture and wanted to use the hashtag #__________ and saw some of the suggested hashtags that dropped down were #__________ and #__________. Many of these new hashtags I have never even heard of.
When I started following President Biden on Twitter, all of the recommended accounts to follow that were suggested were all Democrats.
These are just some guiding thoughts but please answer how you feel appropriate.
Please link a video or article (see the “link” button below) with your post to provide a reliable source. Refer to the examples posted in this unit’s folder for examples but be sure to post your own finding.
I use tiktok a lot so can you try to talk about that app if possible
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