How would you describe the culture inside Amazon?
•What are the “common experiences” (how we do things around here )? Consider the Clayton Christensen HBR article.
•Leadership influences culture: what is Jeff Bezos’ leadership style?
•Is there an opportunity to change the culture?
•How might culture change influence Amazon?
•What would be the role for Jeff Bezos (from both organizational and communications perspectives)
•How would (could) managers support culture change?
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