For this assignment, I’d like you to focus on something found in an advertisement or on the news.

For this assignment, I’d like you to focus on something found in an advertisement or
on the news. If you choose a news item, it can be from any source, print or online.
Try to pick something recent or current – but you are not required to. You should
pick an item that makes an argument (a news item will probably work better for this)
or at least puts forward some claim on the basis of some implied reason, such as an
appeal to your self-image or desires or even insecurities (an advertisement or
advertising campaign might fit better for this one).
First, identify the argument or inference or line of reasoning in the item you’re
discussing – that is, what it is basically saying and why. Then, provide a critical
response to it. Is there for example something wrong with the argument it contains?
Or is it biased toward some particular viewpoint? Does it rely on any tacit and/or
unfounded assumptions? Does it explicitly or implicitly entail invalid or unsound
reasoning? Or what?
(You can focus on any one of these points; you do not need to answer every one. You
could also develop a different line of criticism from any of those just mentioned. I am
just throwing them out there as examples to give you a sense of what I’m basically
looking for. Try if you can to incorporate some of the ideas in Vaughn, pp. 147-57.)

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