Exhibit 6.9 in the class textbook describes how companies with various multinational strategies might use the different entry mode options. Please summarize the exhibit/table for this assignment.
*Please note the last column in the exhibit should be titled “Transnational” not FDI
Background information on multinational strategies: The reason a company is in a host country dictates its choice of a general multinational strategy. Transnational strategists seek location advantages and may be in any country for any value chain activity. Multidomestic and regional strategists seek local adaptation, and they must determine whether this is best achieved by modifying home country exports or by locating the entire value chain from R&D to service in each country. Therefore, the basic diagnostic question for the multinational manager is which entry-mode strategy best serves the firm’s objectives for being in the country or region. In this sense, entry-mode strategies represent the “nuts and bolts” of how a company is actually going to use international markets and country locations to carry out its more general multinational strategies
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