Create a three-to-four-page sales proposal, formatted as a letter, addressed to the marketing leader at GOAT the shoe reselling app. This letter will serve as your topic proposal (of sorts) for your final Module 14 Assign: White Paper. You most likely identified the marketing leader in the Module 3 Assign: Sales Proposal Memo. The letter must be addressed to a real person who works at the company.
Upon reading your sales proposal, your proposal’s audience should want to hire you to write a white paper for them. This means that your goal for this document is to convince your audience that:
The company has a marketing problem with a product, service, initiative, or event. The problem is severe enough that it must be resolved.
A white paper will benefit the company and help resolve the marketing problem.
You have a concrete vision for the final white paper. You need to provide enough information so that someone else could read your proposal and have enough information to write a similar white paper to what you have planned. This means that you should discuss:
The white paper type you plan to write (i.e., backgrounder, problem-solution, numbered-list, backgrounder+numbered-list hybrid, or problem-solution+numbered-list hybrid).
The topics you will cover in the white paper.
The white paper audience (typically one of the following: shareholders, other businesses, government officials, or media professionals). Remember: The audience for the Module 14 Assign: White Paper assignment is not the same as the audience for your proposal.
You are the right person to write this white paper. The audience should believe that you are qualified and have a reasonable plan for writing it. You’ll also need to mention your timeline and (hypothetical but reasonable) fees for writing the document.
Proposals are persuasive documents. Practice the persuasion techniques discussed in Canavor (2019) Chapter 6. Try to include at least one logos, pathos, and ethos persuasion strategy in your final document.
Below are additional requirements to keep in mind:
Sales proposals typically include six sections (see Kolin, 2015, pages 340-341; see course reserves). Similarly, your submission should also include six clearly labeled sections. These include an introduction, descriiption of your white paper, timeline, costs, your qualifications, and conclusion.
Proposals are research-based documents. Meaningfully integrate at least five credible sources into the document to support your arguments. Cite these correctly both in-text and in endnotes in either MLA or APA format. This means that you need to include a Works Cited or References page.
Practice plain language throughout the document. You will need to submit a screenshot of your Readability Index for the final document. To receive full credit for this criterion, the Readability Index must show an average of 18 or fewer words per sentence and a percentage of passive verbs at no more than 10%.
End strong. Your conclusion should include a compelling “call to action.” Be clear what you want your reader to do next after reading the proposal.
Format your proposal as a letter. Include a heading, date line, inside address, salutation, complimentary close, and signature. Use one-inch margins, left justify your text, use single-space with double spacing between paragraphs, and write in a 12-point Helvetica or Arial font. Use Figure 8.10 in Kolin (2015) as your guide to formatting the document.
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