1. Apply the Porter 5 Forces framework to appraise the level of competitive pressure faced by Zara. ***USE THE CASE STUDY PROVIDED***
2. Use relevant data and case facts to support ALL your claims.
3. Analyze specific factors and clearly explain how they affect WTP/Price and WTS/Cost for the business.
4. Quantify ALL your claims by identifying appropriate data and performing relevant analyses.
5. Failure to quantify claims will result in a substantially lower grade.
6. Do not rely on vague or unsubstantiated statements.
7. You must at least provide valid logical argumentation in support of specific claims.
8. Support your choices of data and measure(s) by explaining why they are relevant for
the specific business and industry you are studying.
9. Prepare your submission using the specific template provided.
10. Do not modify the template to cram text.
11. The submission must be a maximum of 2 pages, single-spaced, ALL INCLUSIVE.
12. The page size is A4, and all margins (top, bottom, left, right) should be at least 20 mm. 13. Minimum font-size: 11 points.
13. Fonts allowed: Arial.
14. Figures, diagrams, and/or charts are included the page limit.
15. All relevant tables, figures, and diagrams must be inserted in the body of
text — not at the end of the document.
16. Be selective. Only include information that is directly connected with your analysis.
17. References in the references list are the only element excluded from the
page limit.
18. Include any references starting from a separate page at the end
of the document).
19. Your write-up MUST carry a header on each page displaying your name,
surname, and student number.
20 All pages must be numbered in a single series on the footer of the page to
prevent errors during handling.
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